CLIENTS: SONY PLAYSTATION, SQUANCH GAMES, NIKE, MERRELL, NFL, Red Bull, Malka media, LITTLE RED ROBOT & Maverik Lacrosse
PLAYSTATION TOURNAMENTS - BRAND AD
Role: Director, Executive Producer
Production Co: Dexerto & hsc.tv
Serving as lead creative and production partner, Dexerto developed the concept from the ground up, crafting a stylistic, fast, and grounded approach to introduce gamers to PlayStation Tournaments. We leveraged diverse gamers’ pre-game rituals and in-game user experience to bring the creative to life. The project spanned ideation, scripting, casting, on-set production, and post-production.
SQUANCH - HIGH ON LIFE 2 - HAVE YOU HEARD DIGITAL AD
Role: Director, Executive Producer
Production Co: Dexerto & hsc.tv
High on Life 2 trailer, a surreal pharmaceutical-style commercial introducing ‘Humanzapro’, the in-universe medication produced by Rhea Pharmaceuticals.
Serving as lead creative and production partner, Dexerto developed the concept from the ground up, crafting a parody pharma advert that fits perfectly into Squanch Games’ signature dark humor and world-building. The project spanned ideation, scripting, casting, on-set production, and post-production.
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SQUANCH - HIGH ON LIFE 2 - HERO - DIGITAL AD
Role: Director, Executive Producer
Production Co: Dexerto & hsc.tv
High on Life 2 trailer, a surreal pharmaceutical-style commercial introducing ‘Humanzapro’, the in-universe medication produced by Rhea Pharmaceuticals.
Serving as lead creative and production partner, Dexerto developed the concept from the ground up, crafting a parody pharma advert that fits perfectly into Squanch Games’ signature dark humor and world building. The project spanned ideation, scripting, casting, on-set production, and post-production.
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NEVER A LOSS
Role: Director, Producer & Writer
Production Co: Fractal Film Co.
This piece is a spec that was inspired by Stacia Suttles (talent/boxer). She’s is an incredible young woman and boxer from NYC. Like all athletes, she's had her ups and downs, but that doesn't define her; her work ethic and never give up attitude to pursue what she loves is who she is.
AD COUNCIL
Role: Director, Sr. Producer
Production Co: Virtue
UGC social ad to help end family fire.
NIKE
Role: Director, Producer
Production Co: Fractal Film Co.
A director's cut featuring footage shot for Nike NYC Pegasus Turbo launch.
THE FORGE
Role: Director & Producer
Production Co: Fractal Film Co.
60 Second Spot for a Small Town Forge that is family owned and operated for 50+ years.
NIKE
Role: Director, Producer & Post Supervisor
Production Co: TID Productions
One of the fifteen Nike sponsored ads featuring a local NYC Run Crew + Pegasus Turbo. This piece features Goldfinger Run Club.
THE BARTENDER
Role: Director, Producer & Writer
Production Co: Fractal Film Co.
60 Second Spot for a Small Town Bar with Big Time Aspirations.
NIKE
Role: Director, Writer, Producer & Prod Co.
Production Co: TID Productions
One of the fifteen digital ads for Nike NYC’s launch of the Pegasus Turbo featuring local run clubs. This is a YouTube preroll ad.
RUN. TRAIN. LIVE.
Role: Director, Producer, Writer
Production Co: TID Productions
30 Second Spec featuring ultra runner Stef Bishop. The vision was to create an anxiety-riddled piece featuring a dedicated athlete whose life revolves around their strict regiment of training.
MERRELL - ALL OUT CRUSH 2
Role: Writer / Producer / Director
Production Co: Fractal Film Co.
A digital commercial featuring Merrell’s new trail runner designed for the OCR athlete.
NFL DRAFT 2016 - PROUD FAMILIES
Role: Director & Producer
Agency: MKTG
7 // 30 Second Commercial Spots & 30+ Digital Videos
MAVERIK LACROSSE : THE CENTRIK
Role: Ass. Director, Producer & Post Supervisor
Production Co: Jalbert Productions Int.
Centrik - 2015 - 60 Second Spot